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Natural Instincts

Natural Instincts Bold

  • • BOLD BUT GENTLE COLOR: Bold color with argan oil, açaí and guarana extracts - and powered by VitaBoost Color Amplifier for 8 weeks of bold, glossy color
  • • IRRESISTABLY MOISTURIZING: The Moisture Shine Mask will boost that glossy shine and keep that bold color locked in
  • • 0% AMMONIA, NO ANIMAL DERIVED INGREDIENTS: Only the bold color you want with the moisture you love
  • • FOR DARK BASES & ALL HAIR TYPES: Bold color that's ideal for dark bases and is gentle to all hair types & textures
  • • One hair color application kit: Color Cream with VitaBoost Color Amplifier, Activator, Moisture Shine Mask, Expert gloves


Bold but gentle color!

Bold color that's ideal for dark bases and is gentle to all hair types & textures


  • • Irresistably moisturizing
  • • For all hair types & dark bases
  • • No Amonia, no animal derived ingredients


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Natural Instincts

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually. Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

Root Touch Up By Natural Instincts

When you’re in between salon visits or touching up your at-home color, naturally blend roots with Clairol's Root Touch-Up by Natural Instincts. Formulated without ammonia or animal derived ingredients, and packaged with a mixing bowl made from 100% recycled plastic, Root Touch-Up by Natural Instincts is your natural solution for 100% permanent gray root coverage in just 20 minutes. Find your natural match!

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