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New to hair color?

You're in the right place! Whether a first-timer or seeking a change, we're here to make your journey seamless and enjoyable. Use our easy guides and advanced tools to find your perfect shade and product.

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IT'S SO ME.

New to hair color?

Natural Instincts

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually. Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

Color Gloss Up

Instantly boost color and add shine

Root Touch-Up Temporary Color Refreshing Spray

Spray away grays in seconds! Root Touch-Up Color Refreshing Spray extends the life of your color. Its natural-looking, water-resistant gray coverage that lasts until your next shampoo. Just spray onto your roots and hairline, then go! Travel-size spray fits in your purse or makeup bag for fast touch ups, anywhere and anytime.

Permanent Root Touch-Up

Seamlessly blended color from root to tip

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