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The first strengthening color with zero ammonia

Powered by Bonding Primer and Bonding Treatment with AHA, our ColorStrong formula strengthens hair from within while delivering sublime, multi-dimensional color that dazzles with every reflection. Experience up to 8 weeks of vibrant, long-lasting color that reinforces hair structure and creates captivating, luminous tones.

Color Strong

TRANSPORT YOUR HAIR COLOR TO A NEW DIMENSION with ColorStrong. Available in 18 multidimensional shades. Find yours now...

IT'S SO ME.

Our Awards

Allure

Best of Beauty Awards 2023

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Glamour

2021 Beauty Award – Natural Instincts

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Good Housekeeping

2021 Beauty Awards – Nice’n Easy

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Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

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HOLA!

2022 Beauty Hola awards – Color Gloss Up

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Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

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