Blonde It Up.

Light up those locks with zero-bleach! Get that shade of blonde you've been dreaming of with Blonde It Up.

Lighten up to 5 levels. Zero bleach.

Mix, dye, dry. With Clairol, it's easy to get the blonde hair color you crave at home.

The hair color I want to be.

Best of Beauty Awards 2023

2021 Beauty Award – Natural Instincts

2021 Beauty Awards – Nice’n Easy

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

2022 Beauty Hola awards – Color Gloss Up

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

: Blonde It Up is our most advanced blonding system that lightens your hair up to 5 levels with ZERO BLEACH, and tones down brass with the Shimmer Lights Conditioner that’s included in the kit. No bleach means your newly lightened hair is left with a conditioned, soft and glossy finish!
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: AminoLift is the bleach free technology that helps you achieve maximal lightness while helping to protect your hair from damage.
: Due to the absence of bleach, Blond It Up is significantly less damaging and thus can be used on chemically treated hair. For best results, do not perm, relax, or straighten the hair immediately before or after bleaching/highlighting. Wait 7-10 days and shampoo 1-2 times in between.