Help & FAQs - Blonde it Up

Blonde It Up is our most advanced blonding system that lightens your hair up to 5 levels with ZERO BLEACH, and tones down brass with the Shimmer Lights Conditioner that’s included in the kit. No bleach means your newly lightened hair is left with a conditioned, soft and glossy finish!

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AminoLift is the bleach free technology that helps you achieve maximal lightness while helping to protect your hair from damage.

Due to the absence of bleach, Blond It Up is significantly less damaging and thus can be used on chemically treated hair. For best results, do not perm, relax, or straighten the hair immediately before or after bleaching/highlighting. Wait 7-10 days and shampoo 1-2 times in between.