Nice'n Easy

Nice’n Easy is a permanent, all-over hair color that provides you with brilliant tones and highlights. Use it to get 100% gray coverage or to find the hair color that you want to be and that makes you say “It’s So Me”.

Our Clairol scientists have been developing a new dye molecule that greatly reduces the risk of developing an allergy to hair dye. This new molecule is called ME+, it is based on traditional dye molecule (PTD, PPD) but has been modified to not cause allergy. Those who do not already have a dye allergy to PTD or PPD, have a 60x less chance of developing an allergy to ME+. However, if one already has an allergy to PTD or PPD, they should not use this product unless approved by a dermatologist. In addition, EVERYONE should do the patch skin test 48 hours before they color every time as hair color dye allergy can develop at any time.

The INCI name 2-Methoxymethyl-p-Phenylenediamine was chosen by the “Cosmetic, Toiletry & Perfumery Association (CTPA)” as the official registered name for the molecule. The authorities chose to keep the “Phenylenediamine” part in it, as an alert to allergic consumers, so they are aware that they should not color their hair if they allergic to “Phenylenediamine”. This is because due to the cross-reactions they still might be allergic to the new molecule. However, for those ingredient conscious consumers (that are not allergic to hair color), we should make very clear that even though the new molecule belongs to the same “molecule family”, it is a totally new molecule that reduces the risk of developing allergy.

Yes, rinse and shampoo then use the conditioner.

For best results wash your hair 24 hours before applying color.