Color Gloss Up

Gloss like a boss. Get a boost of color and deep conditioning in 1 simple step!

Instant color boost

• Instantly transform pre-lightened hair or boost natural color
• Rich conditioners shea butter and argan oil enhance shine and smoothness
• True-to-tone fading
• No animal derived ingredients

Find your favorite Color Gloss Up Shade.

It's time to colorify! Level up your hair color game with our wide range of shades. From bright and bold to light and natural - we've got your covered (literally).

Find my shade

Fresh color. Added shine.

• No mixing, no damage
• Rich conditioners with shea butter & argan oil
• Easy to apply in 1 simple step! Leave it on for 2-15 minutes, depending on how vibrant you want to go

The hair color I want to be.

IT'S SO ME

Our Awards

Allure

Best of Beauty Awards 2023

Glamour

2021 Beauty Award – Natural Instincts

Good Housekeeping

2021 Beauty Awards – Nice’n Easy

Oprah Daily

2022 The Haircare O-Ward – Root Touch-up by Natural Instincts

HOLA!

2022 Beauty Hola awards – Color Gloss Up

Harper’s Bazaar

2023 Harper’s Bazaar Hair Awards – Color Gloss Up

Color Gloss-Up Questions

: Color Gloss Up is a salon-inspired color mask that keeps your color fresh while adding shine & conditioning to your hair. Use the vibrant shades to visibly transform pre-lightened hair with no damage, or use the natural shades to add tone and enhance shine at the same time.
: No, does not lift, lighten, or cover grays.
: No, it is a damage and Silicone-free formula. Our product contains Shea butter and Argan oil conditioner that adds tone and enhances shine and smoothness.
: Yes, Color Gloss Up is a no-damage formula.
: Yes, Color Gloss Up can be used to refresh dyed hair and tone or transform bleached hair/highlights.
: Our Salon-inspired formula to keep your color fresh for longer- lasts up to 10 washes.
: Stains will wash off with soap and water. Petroleum jelly can be used around hairline to prevent staining.