Blonde It Up, Permanent High Lift No Bleach Hair Dye

• ADVANCED BLONDING SYSTEM WITH NO BLEACH: lightens hair up to 5 levels without the side effects of bleaching, with a conditioned, soft, and glossy finish.
• AMINOLIFT TECHNOLOGY: Effectively lifts pigments inside the hair, while the AminoGlycine complex helps protect hair’s natural keratin and protein and helps to keep it structure intact.
• WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair.

BLONDE IT UP

Wow no bleach.

• Neutralizes warm tones
• Adds a pearlescent veil of colour and high-gloss shine
• Designed for bleached, highlighted, natural and colour-treated blondes

Others also bought

See all products

Born Blonde

Born Blonde system with natural oils helps condition & moisturize your hair after blonding. Up to 6 levels lighter in one step. Ultimate blonding even on dark hair.

Frost & Tip

Create the ultra precise blonde highlights you want with expert cap & hook. For light blonde to medium brown hair.

Balayage for Blondes

Natural-looking personalized highlights for blondes: ombre, balayage, all-over highlights. Get the look you want!