Natural Instincts

Discover your natural way to shine! It’s a zero ammonia formula with Coconut Oil + Aloe that blurs visible grays and washes away gradually.

No commitment color.

• Vegan* color with Coconut Oil + Aloe
• Zero ammonia
• Rich color and glossy shine
• Blurs visible grays and washes away gradually
• Available in 30 shades of blonde, brown, black and red

*No animal derived ingredients.

Apply in three easy steps.

It takes little time to get the colour you desire. Choose your shade, mix, dye, and dry! There's a whole new you to explore…

Find my shade

Totally naturally YOU.

Enhance your look with rich, radiant color and glossy, gotta-have-it shine!

The hair colour I want to be.

IT'S SO ME.

Natural Instincts Questions

: Natural Instincts is a demi-permanent, all-over hair colour that gives you rich colour and glossy, gotta-have-it shine. With coconut oil, aloe vera, and zero ammonia, Natural Instincts will condition your hair and leave it feeling smooth and radiant.
: Clairol scientist have been developing a new dye molecule that greatly reduces the risk of developing an allergy to hair dye. This new molecule is called ME+, it is based on traditional dye molecule (PTD, PPD) but has been modified to not cause allergy. Those who do not already have a dye allergy to PTD or PPD, have a 60x less chance of developing an allergy to ME+. However, if one already has an allergy to PTD or PPD, they should not use this product unless approved by a dermatologist. In addition, EVERYONE should do the patch skin test 48 hours before they colour every time as hair colour dye allergy can develop at any time.
: Natural Instincts is a Demi Permanent colour. That means the colour doesn’t permanently alter your natural virgin hair, it only deposits beautiful tones. Because it has no ammonia and a low volume peroxide, it cannot lighten hair. It gradually fades away every time you wash your hair and lasts about 28 shampoos. With demi permanent hair colour you won’t get a harsh root line as your hair grows out, and it can be used to blend beginning grey and enhance one’s natural colour.
: The processing time has gone from 10 minutes for the liquid formula to 20 minutes today because the new allergy gentle dye molecule’s kinetics are different and take a little longer to develop. Rest assured the scientists made sure the colour result is the same!