April Kae

NYC-based musician, model & activist

April is an NYC-based musician, model, and activist. She is well known as an innovative and gifted bass guitar player and songwriter, and also uses her platform to speak on matters that are important to her. Growing up, April had a challenging hair journey and would often style her hair in braids, a slick-back bun, or flat ironed completely straight with the hopes of standing out as little as possible. She finally felt tired of the constant brushing and styling and thought, “THAT’S IT! My hair is beautiful just the way it is, and I’m wearing it proudly from here on out.” Now, April rocks her natural curls and celebrates them with nourishing colour and vibrant tones.

April wears Clairol Natural Instincts Bold in the shade R56 Auburn.

You can find April on Instagram at: @aprilkae

Colouring your hair – going black

Black is a mysterious shade. Magical when done right. Borderline scary if it goes wrong. Here’s some tips to help make it work for you.

Colouring your hair – going red

Here’s a few things to consider if you’re thinking of going red.

Colouring your hair – going blonde

We love blonde, but it’s a colour that can need a bit more prep and maintenance, so here’s some tips that might help.

April's Favourite

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Natural Instincts Bold

GENTLE AND BOLD, GLOSSY COLOUR FOR UP TO 8 WEEKS, EVEN ON DARK BASES. Here's to the bolder colour you want, with the moisture you love! Natural Instincts Bold gives you gentle and bold, glossy colour for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Colour Amplifier, get smooth & moisturised hair with bold colour. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.