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Blonde It Up.

Light up those locks and get that shade of blonde you've been dreaming of with Blonde It Up.

Lighten up to 5 levels.

• Lightens hair up to 5 levels
• Anti-brass with Shimmer Lights
• Gives a glossy finish

Blonde it Up

Mix, dye, dry. With Clairol, it's easy to get the blonde hair colour you crave at home.

Boost your blonde!

• Advanced blonding technology
• Easy to apply formula
• Deep conditions and softens your hair
• Our patented AminoLift technology lifts pigments inside the hair, while AminoGlycine complex helps protect hair’s natural keratin and protein

The hair colour I want to be.

IT'S SO ME.

Blonde it Up Questions

: Blonde It Up is our most advanced blonding system that lightens your hair up to 5 levels and tones down brass with the Shimmer Lights Conditioner that’s included in the kit.
: Blond It Up is significantly less damaging and thus can be used on chemically treated hair. For best results, do not perm, relax, or straighten the hair immediately before or after bleaching/highlighting. Wait 7-10 days and shampoo 1-2 times in between.