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Blonde It Up.

Light up those locks with zero-bleach! Get that shade of blonde you've been dreaming of with Blonde It Up.

Lighten up to 5 levels. Zero bleach.

• AminoGlycine Complex helps protect hair’s natural keratin and protein and helps keep its structure intact
• Anti-brass with Shimmer Lights
• Leaves hair conditioned, soft and glossy

Blonde it Up

Mix, dye, dry. With Clairol, it's easy to get the blonde hair colour you crave at home.

Boost your blonde with brilliant tones!

• Neutralizes warm tones
• Adds a pearlescent veil of colour and high-gloss shine
• Designed for bleached, highlighted, natural and colour-treated blondes

The hair colour I want to be.

IT'S SO ME.

Our Awards

Product of the Year awards 2024 – Hair Care

Woman&Home hair awards 2023 - Permanent Root-Touch Up

Women's Health

2022 Hair awards – Colour Gloss Up

Marie Claire

2022 Hair awards – Nice’n Easy

Blonde it Up Questions

: Blonde It Up is our most advanced blonding system that lightens your hair up to 5 levels with ZERO BLEACH, and tones down brass with the Shimmer Lights Conditioner that’s included in the kit. No bleach means your newly lightened hair is left with a conditioned, soft and glossy finish!
: AminoLift is the bleach free technology that helps you achieve maximal lightness while helping to protect your hair from damage.
: Due to the absence of bleach, Blond It Up is significantly less damaging and thus can be used on chemically treated hair. For best results, do not perm, relax, or straighten the hair immediately before or after bleaching/highlighting. Wait 7-10 days and shampoo 1-2 times in between.
: Shimmer Lights conditioner/mask is a violet toning conditioner that moisturizes while proving a cooling tone to reduce/prevent unwanted warm tones or brassiness.
: Leave the conditioner/mask on for 2 to 5 minutes.