Fierce & Fearless
Lawerence Gelb was never afraid to take a chance. A firmly-held attitude that still characterizes Clairol. Gelb himself was a never-ending source of creative ideas for products like the "hook & cap" method of at-home highlighting. “Frost and Tip” was the first highlighting home hair color kit to hit stores in the 60s.
In the same decade, Clairol launched the first-ever semi-permanent hair color that blended away grays with the tagline “You’re not getting older, you’re getting better.” Clairol’s opinion still hasn’t changed!
1964 – Clairol Carousel
Miss Clairol made a major investment in a unique carousel-shaped exhibit. Called the Clairol Color Carousel, it was open only to women, the only exhibit at The New York World’s Fair to be so exclusive. It featured one- way mirrors that allowed
women to "try on" different hair colors, and a large staff of consultants who gave free advice on hair and makeup. The first of its kind!
1965 – It Let’s Me…Be Me!
With the first stirrings of female empowerment, Clairol’s campaign “It lets me…be me!” focused on self-fulfillment and self-expression.
In addition, other campaigns encouraged women to be whoever they wanted to be and feel comfortable in who they already were…
“If I’ve only one life…let me live it as a blonde!”
“The closer he gets, the better you look.”