WHY WE LOVE IT

Cream color is dream color! Introducing a Clairol breakthrough. Natural Instincts Crema Keratina protects and smoothes hair while it colors with Keratin and Coconut Oil. 

Benefits…
• Our most advanced semi-permanent system
• Smoothes and protects while it colors
• Unique 20-minute color gives even the darkest hair a color boost
• 0% Ammonia. 100% Shine.

HOW TO DIY

How to apply your color

1. Do a patch test 48 hours before coloring.

2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!

3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).

4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.

Read the full step-by-step here.


INGREDIENTS

The Science & Ingredients

Formulated with Keratin and Coconut Oil. One ingredient you’ll never find? Ammonia. What’s in your hair color?

See Ingredients >


The Word On The Web

Overall Rating
Overall Rating
4.57/5 (37)
94Recommended

Reviews Text

Overall Rating
Overall Rating
Aug/01/2016

Hair color

Love this brand! Great product! Leaves hair so soft! It's my go to!

Yes, I recommend this product.

Originally posted on pgeveryday.com

Overall Rating
Overall Rating
Aug/01/2016

great product

I love Clairol Natural Instinct Crema Keratina hair color. It colors great and leaves my hair feeling soft and natural!

Yes, I recommend this product.

Originally posted on pgeveryday.com

Overall Rating
Overall Rating
Jul/31/2016

Too many name changes

I have used Clairol Natural Instinct products for years. The products themselves I love. But one thing that truly irks me about the product is they seem to constantly be changing the names of the hair color. If you like a color, learn the number code not the name. I learned this lesson the hard way. Before I knew the number code to the colors I like, they changed the colors' name and it threw me off. Bought & used a color I had previously tried & hated; was very unhappy with that color

Yes, I recommend this product.

Originally posted on pgeveryday.com

Overall Rating
Overall Rating
Jul/30/2016

Love my hair

This product does great with coloring and it last long and it makes and has your hair looking great. It makes my hair feel wonderful and it adds a shine to your hair as well

Yes, I recommend this product.

Originally posted on pgeveryday.com

Overall Rating
Overall Rating
Jul/30/2016

Crema Keratina Dark Blonde #7

I have been using this product for a few years.... For age 64, I do not have a lot of gray so this product does the trick. It is close to my natural hair color and blends grays (in temple area) so that you can't notice.... I get a lot of compliments on my hair color.... Recently, I got a box with defective gloves and there was a hole in in color tube #1. I sent an e-mail to Clairol with box information but, unfortunately, they never responded to me. Obviously, there was a quality control issue and I, while I understand that things happen, they should have at least sent me a response. Big disappointment.....! [This review was collected as part of a promotion.]

Yes, I recommend this product.

Originally posted on pgeveryday.com

Overall Rating
Overall Rating
Jun/30/2016

The best of the best!

The best of the best! I can not find a better way to describe it. I've tried other leading brands but none has given me an excellent result that I found in Natural Instinct, incredible scent, brightness, smoothness and color fast with excellent results.

Yes, I recommend this product.

Originally posted on pgeveryday.com

Overall Rating
Overall Rating
Jun/26/2016

Good

This hair product is very good. Doesn't damage your hair and stays in pretty long. Just comes out after about a month

Yes, I recommend this product.

Originally posted on pgeveryday.com

Overall Rating
Overall Rating
May/19/2016

cupcakekitty

This hair color seems to work very well and not damage hair. However, it can be pricey at times in comparison to other brands.

Yes, I recommend this product.

Originally posted on pgeveryday.com