WHY WE LOVE IT

Balsam Color’s luxurious formula is enriched with conditioning botanicals to coat each strand with rich color while the conditioning treatment hydrates locks for soft, silky hair. It’s specifically designed to provide 100% gray coverage, even on the most resistant grays. Discover the 3 signs of beautiful color: Healthy looking, Shiny and Long-Lasting.

Benefits…

  • Conditioning botanicals
  • Easy-to-use application
  • 100% gray coverage
  • Permanent hair color

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HOW TO DIY

How to apply your color

  1. Part your hair into small even sections using the pointed tip on the Developing Lotion #2
  2. Set your timer for 25 minutes (or 35 for resistant grays!)
  3. After time’s up, rinse hair with warm water until water runs clear. Voila!
  4. Repeat color application every 4 to 6 weeks.
Read the full step-by-step here.


INGREDIENTS

The Science & Ingredients

Our most hydrating formula, Balsam Color, is infused with conditioning botanicals to leave hair color shiny, smooth and soft.

See Ingredients >

The Word On The Web

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