WHY WE LOVE IT

Flirt with Color & Kiss Commitment Goodbye!
Natural Instincts is shiny, healthy looking color that only lasts 28 washes.

Benefits…

  • No harsh root line
  • No ammonia
  • No strings attached
  • No wonder it’s the #1 semi-permanent color*

​* Based on P&G internal calculation for sales volume

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HOW TO DIY

How to apply your color

  1. Do a patch test 48 hours before coloring
  2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!
  3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).
  4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.
  5. Refresh your color after 2 weeks using the Week 2 Color Refresher.

Read the full step-by-step here.

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INGREDIENTS

The Science & Ingredients

Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color*. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to hair color that’s actually healthier-looking than before you colored!

See Ingredients

* Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage

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The Word On The Web

Overall Rating
Overall Rating
4.15/5 (729)
  • Quality
    rating off
    rating on
    4.04/5
  • Value
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    rating on
    4.2/5
86Recommended

Reviews Text

Your location: *:
Minot, ME
Overall Rating
Overall Rating
May/26/2016

Loving my color

What an amazing product. My hair color is so pretty and shiny. After doing the coloring my hair felt so soft and looked like I just came out of the salon. I would recommend this product to everyone who wants to color there hair.

Originally posted on Product Sampling Community
This reviewer received incentives from the product manufacturer.

Your location: *:
Hutchinson, KS
Overall Rating
Overall Rating
May/26/2016

Natural instincts color

This color really lasts it didn't fade right away like I was worried about. I love the way my hair feels after coloring it. I'm surprised and sold. I will continue to use this product on friends and family

Originally posted on Product Sampling Community
This reviewer received incentives from the product manufacturer.

Your location: *:
Hutchinson, KS
Overall Rating
Overall Rating
May/26/2016

Natural color

I love natural instincts. It made my hair feel amazing and it only last for 28 washes. I'm really big about not damaging my hair and I like this product. I wish they would of let me choose my color but I'm loving it. It felt soft afterwards. Which I have never felt from a box color in my life. I'm defiantly sold and will continue to spread the word about Natural Instincts color

Originally posted on Product Sampling Community
This reviewer received incentives from the product manufacturer.

Your location: *:
Kalamazoo, MI
Overall Rating
Overall Rating
May/26/2016

Natural Looking Hair

While I ended up being surprised how good my hair felt after using this product, I couldn't give it five stars for a few reasons. The first being that I felt there was not enough product to really get the look I imagined when I saw the color on the box. This is because my hair is very, very thick and extremely long. ***So if you are like me and wanting to color your super long, thick hair I reccomend either buying two boxes so you can use just a bit more product or going to the salon and leaving it to the professionals*** However, I was pleased with the overall outcome, mostly with how natural it ended up looking. Especially because I was worried it would turn out uneven or patchy looking because there wasn't as much product as I would have liked for the amount of hair I have, but it turned out looking good despite my fears and I have to say Clairol really impressed me because of this! I was hoping for a darker allover color, and while it definitely darkened my hair I don't feel it darkened it to the extent the box advertised (and therefore extent I was expecting it to be darkened to). Once again I believe this is down to my hair type and not necessarily Clairols fault (I know that not many people have as much hair as I do!) which is why I still gave this product a good overall rating. The picture I'm posting is from a few days after dying my hair, I wanted to choose a picture that showcased how long & thick my hair is for any others who might find it useful for comparison or if anyone was wondering how long I consider "super long" or etc. after reading my review. Hope this helps! *I received this product free through BzzAgent & Clairol in exchange for my honest review and opinions*

Originally posted on Product Sampling Community
This reviewer received incentives from the product manufacturer.

Your location: *:
Indianapolis, IN
Overall Rating
Overall Rating
May/26/2016

After 2 boxes of color

After about 15 minutes of color and 30 minutes of rinsing this is my end result. I must say the pictures don't do it justice. It's very shiny and colorful. It feels so healthy and looks amazing. I tried many photos and just couldn't get the color to pop the way it does in real life.

Originally posted on Product Sampling Community
This reviewer received incentives from the product manufacturer.

Your location: *:
Largo, FL
Overall Rating
Overall Rating
May/25/2016

Gentle, Vibrant colour

This product was supplied to me at no cost in order to evaluate and share my experience. All opinions are 100% my own and they reflect my honest & unbiased opinion. One may or may not have the same results as myself when using it. I received Clairol Natural Instincts light brown hair colour to test and review for free from Clairol. This product was incredible. The colour shade was divine, shiny and vibrant. It definitely cleansed my scalp thoroughly during the process which is a plus. I have a very sensitive scalp but experienced no ill effects. The application was quick and easy solely requiring ten minutes of application of the colour mixture. After that was rinsed out I applied the colour treatment conditioner that contained added coconut oil and aloe for maximum moisturization. All in all my hair turned out softer and much more vibrant, it even accented my natural blonde highlights! I adore and appreciate that this product has a natural angle as well. I would surely recommend this! Thanks, Clairol!

Originally posted on Product Sampling Community
This reviewer received incentives from the product manufacturer.

Your location: *:
Detroit, MI
Overall Rating
Overall Rating
May/25/2016

Color love

I think that the Clairol Nice and easy hair color left my hair feeling soft and luxurious with natural looking color and everywhere I that I had when everyone says that they love the color in my hair and it does washes out in 28 days I love it love it love it for when you don't want non permanent hair color do something for a 4 month and change up you can do it with this

Originally posted on Product Sampling Community
This reviewer received incentives from the product manufacturer.

Your location: *:
Canton, OK
Overall Rating
Overall Rating
May/25/2016

Will use again!!

I really liked Clairol Natural instincts. I have red hair but had lots of blond in it from a previous dye so I went with the light cool brown to see what it would look like. I probably wouldn't have went with the color if it was permanent but since it only last 28 washes and free from Clairol I figured I would go something way different then I have ever tried. I liked the color but did notice I could still seen red in it and most people thought it was my natural color so was a little bummed it wasn't as big of a change as I thought it would be. Instruction was easy to read and it didn't smell bad either. I really liked the conditioner just wish their was more due to having long hair but felt that it was about the same size that is in similar products. I will definitely buy this product again just trying to figure out what color to go with next!!!

Originally posted on Product Sampling Community
This reviewer received incentives from the product manufacturer.