WHY WE LOVE IT

Flirt with Color & Kiss Commitment Goodbye!
Natural Instincts is shiny, healthy looking color that only lasts 28 washes.

Benefits…

  • No harsh root line
  • No ammonia
  • No strings attached
  • No wonder it’s the #1 semi-permanent color*

​* Based on P&G internal calculation for sales volume

LiveChat

HOW TO DIY

How to apply your color

  1. Do a patch test 48 hours before coloring
  2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!
  3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).
  4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.
  5. Refresh your color after 2 weeks using the Week 2 Color Refresher.

Read the full step-by-step here.

LiveChat

INGREDIENTS

The Science & Ingredients

Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color*. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to hair color that’s actually healthier-looking than before you colored!

See Ingredients

* Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage

LiveChat

The Word On The Web

Overall Rating
Overall Rating
4.14/5 (116)
  • Quality
    rating off
    rating on
    4.13/5
  • Value
    rating off
    rating on
    4.26/5
89Recommended

Reviews Text

What was your starting color? *:
Light Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Coarse
Quality
rating off
rating on
Value
rating off
rating on
Overall Rating
Overall Rating
Apr/28/2016

My color is beautiful I love ir.

I loved the timing with this product. The conditioner was amazing also it made my hair so soft and shiny. Thansk for a beautiful color.

Yes, I recommend this product.

What was your starting color? *:
Light Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
Quality
rating off
rating on
Value
rating off
rating on
Overall Rating
Overall Rating
Apr/23/2016

Really Good, but darker than I thought it would be

I just finished using my box of Natural Instincts and I have to say it was pretty good. I wanted to take a break from permanent dyes so I tried this. My hair feels and looks really good however the "Medium Cool Brown" came out much darker than I thought it would. This is okay since I assume that because it's only a semi permanant dye, that after the first or second shampoo the colour will lighten up to exactly what I want. It covered up my brassy, orangey-blonde baby hairs I get at the very front of my hair and again I'm sure after I shampoo it I will be a lovely refreshed brunette!

Yes, I recommend this product.

What was your starting color? *:
Light Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
Quality
rating off
rating on
Value
rating off
rating on
Overall Rating
Overall Rating
Apr/19/2016

limp hair

A friend gave me two boxes, as I was having trouble finding semi-perm color and am trying to ease myself into going grey. I can't blame the color that I got on anyone (it was a good bit darker than light brown), but it left my hair with no body. My hair is naturally wavy, but baby fine. This product left it limp, dull and closer to straight. I won't be using the second box and won't use this product again.

No, I don’t recommend this product.

What was your starting color? *:
Light Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Coarse
Quality
rating off
rating on
Value
rating off
rating on
Overall Rating
Overall Rating
Apr/16/2016

Great

Red turns to Red Blond (Copper Penny ) on my hair.

Yes, I recommend this product.

What was your starting color? *:
Dark Blonde
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
Quality
rating off
rating on
Value
rating off
rating on
Overall Rating
Overall Rating
Apr/15/2016

Lovely and accurate color, even on damaged hair

In general, this worked very well. My hair had just been through a pretty harsh color removal process (naturally I'm blonde but I had dyed my hair black, not realizing how often I would have to recolor). The Clairol went on evenly, colored my blonde roots and the muddy color in rest of my hair about the same, which matched the shade on the box perfectly. I was actually really shocked by how well it worked and how wonderful my hair felt afterwards. The only problem I have with it is how fast it starts to fade. For me, it was three washes and it was a pretty different shade, much less red. But I'm going to try it again and see if it holds on a little longer the second time, since that tends to happen. But for a semi-permanent hair color, it really did what I wanted and it's fading out quickly but very gracefully.

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
Quality
rating off
rating on
Value
rating off
rating on
Overall Rating
Overall Rating
Apr/13/2016

Product has changed from initial use. Do not like.

I used the Cinaberry colour a few years ago and loved it. The darker red faded after a few washes, but the remaining auburn/red stayed in for quite a while. The box came with a colour refresher packet to use after 2 weeks to refresh the colour. When I decided to switch colours, I used a colour stripper. It removed all of the Demi permanent Cinnaberry and left me with my natural, unaltered colour (which I then dyed over with something else). About 6 months ago, I decided to go back to using Cinnaberry again. They have changed the box, but it states that it's still the same colour. The first box I purchased contained the colour refresher packet. The second (and last) box I purchased did NOT contain a colour refresher packet. When I stripped the colour from my hair recently, whatever has changed with the Demi permanent colours HAS altered my original hair colour. The box states that it does not contain ammonia, but it definitely contains some sort of a developer, much like a permanent colour. I'm REALLY disappointed in the new product and will not likely be buying any more in the future. The whole reason I've been using this product for the last 6 months was so when I used the colour stripper, I would have a few inches of my natural unaltered colour at the root. Since this new revamped "Demi" permanent has actually altered my colour, it defeats the entire purpose of using it.

No, I don’t recommend this product.

What was your starting color? *:
Black
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
Quality
rating off
rating on
Value
rating off
rating on
Overall Rating
Overall Rating
Apr/08/2016

Perfect

My hair is naturally dark with salon done caramel highlights and this completely coloured my hair and covered my bright highlights. I was this will not give me complete colour coverage like box colours I've tried before but I was surprised. My hair is very resistant to colour, salon lady had to have my hair in the hairdryer for an hour for my highlights to show. With this box colour, it only took 10 mins to develop the colour.

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Mostly
How would you describe your hair texture?:
Coarse
Quality
rating off
rating on
Value
rating off
rating on
Overall Rating
Overall Rating
Apr/07/2016

minimal gray coverage. and it's red???

I used this color on my medium brown hair to cover gray..not only did it not cover the root gray, it had a DISTINCT red color..this color is supposed to be golden brown. NOT. I am hoping that perhaps it was a fluke with the one box..unfortunately for me, I bought 5 of the same color because I had coupons..I am hoping that I will be able to return them if the next time I color, the same result occurs. Very disappointed.

No, I don’t recommend this product.