WHY WE LOVE IT

Flirt with Color & Kiss Commitment Goodbye!
Natural Instincts is shiny, healthy looking color that only lasts 28 washes.

Benefits…

  • No harsh root line
  • No ammonia
  • No strings attached
  • No wonder it’s the #1 semi-permanent color*

​* Based on P&G internal calculation for sales volume

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HOW TO DIY

How to apply your color

  1. Do a patch test 48 hours before coloring
  2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!
  3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).
  4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.
  5. Refresh your color after 2 weeks using the Week 2 Color Refresher.

Read the full step-by-step here.

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INGREDIENTS

The Science & Ingredients

Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color*. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to hair color that’s actually healthier-looking than before you colored!

See Ingredients

* Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage

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The Word On The Web

Overall Rating
Overall Rating
4.25/5 (100)
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    4.21/5
  • Value
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    4.31/5
94Recommended

Reviews Text

What was your starting color? *:
Medium Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Coarse
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Dec/09/2015

This product is definitely a great choice!

This hair color is a great pick, especially for the price. I love that it's semi permanent and washes out after 28 washes. Such great versatility. You can switch your color up instead of being stuck with the same so long. It also leaves your hair feeling silky soft!

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Coarse
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Dec/09/2015

Left my hair feeling incredibly soft

For me, it is either 1) Going to the salon to get my hair professionally done... which can be crazy expensive.... or 2) Getting Natural Instincts hair color. This stuff is INSANE, it makes my hair smell good for days and it absolutely makes my hair softer. It also lasts longer than anything I've ever used before. I highly recommend it!

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
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Dec/10/2015

Great coverage

I used this product for the first time when I recorded it from Influenster. Before I was using a different brand. Now that I've tried this, I'm using this one all the time. The color is so much more what I am looking for. Even when I use the other brand, same color, it doesn't look this good.

Yes, I recommend this product.

What was your starting color? *:
Dark Blonde
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
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Dec/10/2015

Great coverage in only ten minutes!

Clairol Natural Instincts Vibrant Medium Blonde Review: I was kind of nervous to use this because I haven't used Clairol hair dye in a good 10-15 years. The last time I used this brand the color didn't stay in my hair so I was basically out the money. I received this box free from Influenster for testing purposes but the pictures and my review don't lie. There is more in this box than your average box of dye - it came with the activating cream, coloring creme, a conditioner, a "ColorFresh Revitalizer Boost" to use in two weeks, and two sets of gloves (which weren't the flimsy ones that rip as soon as you put them on). Instantly I loved that the activating cream bottle had a twist off top - usually I need scissors. It didn't really look creamy, but once I added to colorant it thickened right up. The instructions say to shake the bottle with the gloves on and I didn't listen so I got a funky patch on my finger but by the time I was done that white spot was gone. The application was really easy and the instructions say not to rub into the scalp which is another step that is unlike other dyes. Despite not rubbing it in I still felt a small tingle and it it had that dye smell despite not having ammonia in this product. I let it sit for 10 minutes (yes, you read that right...TEN minutes) and washed it out. I'm really impressed with how much it actually lightened my hair without giving it that dry feel. Plus the conditioner that comes with it smells great and left my hair feeling fresh. I will definitely be using this product again.

Yes, I recommend this product.

What was your starting color? *:
Light Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
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Dec/10/2015

Easy to use

I really love the coverage you get. I have hair to the bottom of my shoulder blades, and one box was enough. I love that there isnt an awful smell to this hair dye. It leaves my hair, smelling great. A very beautiful color, that left my hair soft and shiny! Even better, it comes with a week two color fresh revitalizer! So my hair got that extra boost two weeks later. Perfect dark color for winter! I received natural instincts hair dye for free, but the opinion is my own. I highly recommend!

Yes, I recommend this product.

What was your starting color? *:
Dark Blonde
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
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Dec/11/2015

Good at home haircolor

I'll be honest hadn't tried this one and I'm very surprised how nice the color came out. The color is wonderful and made my hair look salon quality hair color. Will definitely Be trying out more of this line in the future.

Yes, I recommend this product.

What was your starting color? *:
Light Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Coarse
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Dec/12/2015

Great shine!

This product features moisture renewal and allows for great shine. I love the way my hair looked and felt after using it.

Yes, I recommend this product.

What was your starting color? *:
Light Blonde
Do you have any grays? :
Mostly
How would you describe your hair texture?:
Coarse
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Dec/13/2015

color is NOT washing out

put on platinum natural color - used this product and the color is NOT washing out - I have washed and washed and nothing, even tried soap capping with 20V and shampoo - NOTHING - very dis-satisfied - DON'T want to use bleach in it when I soap cap, as that causes damage - Don't know what to do and can not afford a color specialist and hundreds of dollars to get it back to my original color...starting natural color was platinum - so I had to choose light blonde

Yes, I recommend this product.