Okay, Guys. This one’s for you! Natural Instincts for Men fights grays in 10 minutes. It’s specifically formulated to look completely natural and it’s infused with Vitamin E and Aloe to restore your natural color. Bonus, the formula is non-permanent so it gradually fades after 28 shampoos.

Pro Tip: As a general rule, men should stay away from permanent hair colors since you’ll end up with a visible root line. Non-permanent is definitely the choice for you! It allows your natural color to show through. To keep your color (and yourself) looking fresh, ask your barber for a classic cut with texture. Think Jay Gatsby.


  • Non-permanent color
  • Lasts up to 28 shampoos
  • Blends away grays
  • Fortifying ingredient complex
  • 100% Ammonia Free



How to apply your color

  1. Pour the No Ammonia Colorant (#1) into the Developing Lotion (#2).
  2. With your gloves on, hold your finger on the applicator tip and shake!
  3. Apply mixture all over hair, starting where you see the most grays. If you are applying color to your facial hair and head, apply color to your beard, mustache, sideburns and temples first before shaving!
  4. Set the timer for 10 minutes (up to 20 minutes for stubborn grays).
  5. When time’s up, rinse hair until water runs clear.
  6. Apply a nickel-sized amount of the Color Conditioning Treatment (#3) and leave in for 2 minutes. Rinse.
  7. Use the remaining conditioning treatment once a week to add shine and manageability.
Read the full step-by-step here.



The Science & Ingredients

Infused with natural ingredients like Vitamin E & Aloe, Natural Instincts For Men is 100% ammonia free and offers natural-looking color results. No other hair color is healthier*.

See Ingredients

*Based on hair surface damage 


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