Okay, Guys. This one’s for you! Natural Instincts for Men fights grays in 10 minutes. It’s specifically formulated to look completely natural and it’s infused with Vitamin E and Aloe to restore your natural color. Bonus, the formula is non-permanent so it gradually fades after 28 shampoos.

Pro Tip: As a general rule, men should stay away from permanent hair colors since you’ll end up with a visible root line. Non-permanent is definitely the choice for you! It allows your natural color to show through. To keep your color (and yourself) looking fresh, ask your barber for a classic cut with texture. Think Jay Gatsby.


  • Non-permanent color
  • Lasts up to 28 shampoos
  • Blends away grays
  • Fortifying ingredient complex
  • 100% Ammonia Free



How to apply your color

  1. Pour the No Ammonia Colorant (#1) into the Developing Lotion (#2).
  2. With your gloves on, hold your finger on the applicator tip and shake!
  3. Apply mixture all over hair, starting where you see the most grays. If you are applying color to your facial hair and head, apply color to your beard, mustache, sideburns and temples first before shaving!
  4. Set the timer for 10 minutes (up to 20 minutes for stubborn grays).
  5. When time’s up, rinse hair until water runs clear.
  6. Apply a nickel-sized amount of the Color Conditioning Treatment (#3) and leave in for 2 minutes. Rinse.
  7. Use the remaining conditioning treatment once a week to add shine and manageability.
Read the full step-by-step here.



The Science & Ingredients

Infused with natural ingredients like Vitamin E & Aloe, Natural Instincts For Men is 100% ammonia free and offers natural-looking color results. No other hair color is healthier*.

See Ingredients

*Based on hair surface damage 


The Word On The Web

Overall Rating
Overall Rating
5/5 (1)
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Reviews Text

Your location: *:
Dallas, TX
What was your starting color? *:
Dark Brown
Do you have any grays? :
Mostly Gray
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Overall Rating
Overall Rating

Covers All Gray Hair - Excellent Product

I'm submitting this review as I've read some at least one review that said the product didn't work at all. I think the person didn't fully follow the instructions. If 50% or more of your hair is gray, you're going to have to leave the product on more than just 10 minutes (it states that in the instructions). My hair is almost completely gray and I leave the product on for 24-25 minutes after application. I use dark brown and to me it ends up looking like my natural black hair. I think the color looks awesome. Just a few tips, the hair dye will also leave a residue on your skin so I try to have a moist wash cloth and I dab off excess dye that is left on my skin around the hairline. It just looks like a darker patch of skin around he hairline. After I shower, I'll also take a soapy wash cloth to the hair line if there is still some residue. If any residue remains, it goes away after 24-36 hours. It's the most natural looking product out there and looks as good as any dye I've hat put on in a salon. I usually apply on Friday night or Saturday morning so I'm good to go on Monday. Fantastic results! Knocks off a good 5-10 years off my face :)

Yes, I recommend this product.