WHY WE LOVE IT

Flirt with Color & Kiss Commitment Goodbye!
Natural Instincts is shiny, healthy looking color that only lasts 28 washes.

Benefits…

  • No harsh root line
  • No ammonia
  • No strings attached
  • No wonder it’s the #1 semi-permanent color*

​* Based on P&G internal calculation for sales volume

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HOW TO DIY

How to apply your color

  1. Do a patch test 48 hours before coloring
  2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!
  3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).
  4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.
  5. Refresh your color after 2 weeks using the Week 2 Color Refresher.

Read the full step-by-step here.

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INGREDIENTS

The Science & Ingredients

Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color*. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to hair color that’s actually healthier-looking than before you colored!

See Ingredients

* Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage

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The Word On The Web

Overall Rating
Overall Rating
3.96/5 (51)
  • Quality
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    4/5
  • Value
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    4.67/5
100Recommended

Reviews Text

What was your starting color? *:
Dark Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Coarse
Quality
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rating on
Value
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Overall Rating
Overall Rating
Jun/25/2016

Glad I tried it

Used for the first time, easy to use, no harsh smell, loved the allergy test option. I'm quite grey at the temples, and slightly grey everywhere else. The greys started to look orange after a week or so. Otherwise I'm happy with the color and the fact that my hair is still soft and manageable.

Yes, I recommend this product.

Your location: *:
Elburn, IL
Overall Rating
Overall Rating
Jun/13/2016

trying new colors

It was fun trying a new color but sadly I have to say it faded in just a few days. When I went back to my lighter hair color it left a slight red tint to my hair. The application process was simple and easy to do. It was less offensive to my nose. I do think that if i want to try a different color again without the long term commitment or outrageous cost then this is the way to go. i enjoyed using my free box of Clairol hair color. [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
Kimmell, IN
Overall Rating
Overall Rating
Jun/08/2016

Such a lovely shade

Unfortunately for me, my hair wasn't light enough to see the full beauty of this, but where I could notice it, it was stunning! Application was incredibly easy, everything included that was necessary to get started immediately, and it smelled so good! Even though the color difference was very subtle (for me), my hair felt so soft afterwards! [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
Pottsville, PA
Overall Rating
Overall Rating
Jun/07/2016

This is absolutely amazing

This product is beyond amazing I got to try it free and would highly recommend this to others the color is on point and the smell isn't over powering [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
Floral City, FL
Overall Rating
Overall Rating
Jun/06/2016

Not for me

This product did not work for me. It offered virtually no gray coverage and did not change the color of my hair at all. I would not try this product again [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
Staunton, VA
Overall Rating
Overall Rating
Jun/05/2016

This product works

I think this product works very well, because there is plenty of conditioner to use after dying my hair. I usually have issues with my hair drying out once it is dyed. With this product that is not the case. [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
Fond Du Lac, WI
Overall Rating
Overall Rating
Jun/02/2016

Great Product

I think this is a great product. I like that it didn't dry my hair out like a lot of other dyes. I think it would be a great product for anyone to try that isn't sure about dying their hair ir just not sure about a certain color. So I say try it this way first or if you just want something temporary. This is a great brand so give it a try. [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
Valparaiso, IN
Overall Rating
Overall Rating
May/28/2016

Perfect Match

I loved this product to fix all the greys showing through since my last color from the salon. It was super easy to use and left my hair feeling great and super soft and shiny afterwards. Some salon colors can be so drying. This shade was absolutely perfect for me. This is great for people wanting to experiment with colors before makin it a little more permanent as it doesn't last as long as most other hair colors. I would recommend this product, especially for the great price. Thanks Clairol for letting my try your product for free. [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community