From sleek and straight to curls and coils, Textures & Tones was specifically created for women with relaxed or natural hair. Our luxurious moisture-rich conditioning and anti-fade formula contains natural protein and jojoba for long-lasting color and shine. Bonus, its 100% ammonia free, so it’s color you can feel good about using on those gorgeous locks!


  • Permanent hair color
  • Moisture-rich, conditioning formula
  • 14 intermixable shades
  • 100% gray coverage
  • No Ammonia
  • Non-drying


How to apply all-over color

  1. Divide hair into 4 sections for easier application.
  2. Apply color to each section starting from roots to ends.
  3. For relaxed or permed hair, set your timer for 20 minutes. If your hair is natural, let your color process for 30 minutes.
  4. When time’s up, rinse with warm water and gently work into a lather until water runs clear.
  5. Apply the Pantene Pro-V Relaxed & Natural Intensive Moisturizing Conditioner. Wait 2-3 minutes.
  6. Rinse and style as usual!

For touchup applications, apply color only to roots in smaller ¼ sections. Since relaxed hair absorbs color more quickly, apply color for 15 minutes (25 minutes for natural hair). Rinse and follow with conditioner.

Read the full step-by-step here. 


The Science & Ingredients

Our luxurious permanent hair color and conditioning system is formulated to provide long-lasting color and shine. Textures & Tones is infused with natural ingredients. One ingredient you’ll never find? Ammonia.

See Ingredients >

The Word On The Web

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4.5/5 (4)

Reviews Text

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I love this product, it is as close to a professional brand as to what is offered now! Wish thee was a cut & clip coupon for it!!!

Yes, I recommend this product.

Originally posted on pgeveryday.com

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Loving my Locs

I have been using Texture and Tones for over 5 years, this product is the only hair coloring system I trust to use on my natural locs. I have used other coloring systems in the past with negative results such as breakage . Texture & Tones has left my rich in color, covering the gray areas, healthy, soft and full of moisture. I am consistently receiving compliments of how beautiful my hair is. Thank you for keeping my locs beautiful. P.S. I've been using Pantene Shampoo and Conditioner for most of my teenage and adult life. I believe if it isn't broke why try to fix it. I love these products.

Yes, I recommend this product.

Originally posted on pgeveryday.com

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lovely but

I have use this product for many years, it affordable easy to apply cover your grey, but my experience has been that it only last about four weeks. My hair fills soft and shiny I love the way it make my hair feel, if it only lasted longer, plus it said on the box that it's permanent ,yes I would recommend it.#pgechallenge

Yes, I recommend this product.

Originally posted on pgeveryday.com

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Not as much of a shine as I expected. Dries my hair out even more.

No, I don’t recommend this product.

Originally posted on pgeveryday.com