The Science & Ingredients
Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color*. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to hair color that’s actually healthier-looking than before you colored!
* Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage