WHY WE LOVE IT

Flirt with Color & Kiss Commitment Goodbye!
Natural Instincts is shiny, healthy looking color that only lasts 28 washes.

Benefits…

  • No harsh root line
  • No ammonia
  • No strings attached
  • No wonder it’s the #1 semi-permanent color*

​* Based on P&G internal calculation for sales volume

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HOW TO DIY

How to apply your color

  1. Do a patch test 48 hours before coloring
  2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!
  3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).
  4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.
  5. Refresh your color after 2 weeks using the Week 2 Color Refresher.

Read the full step-by-step here.

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INGREDIENTS

The Science & Ingredients

Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color*. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to hair color that’s actually healthier-looking than before you colored!

See Ingredients

* Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage

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The Word On The Web

Overall Rating
Overall Rating
4.1/5 (41)
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50Recommended

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What was your starting color? *:
Dark Blonde
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Aug/12/2016

Nice color but not the same as the last time

I have used this color a couple times before and liked the color on me. I just dyed my hair with the same color and it was much darker. The colorant was almost purple when I added it to my hair. It came out a dark reddish brown. Not a bod color but I was trying to let my hair go lighter and now I have to start over. I am afraid to use this color again. Is there a recorded lot that is he wrong color? How can I make sure this does not happen again?

No, I don’t recommend this product.

What was your starting color? *:
Black
Do you have any grays? :
Some
How would you describe your hair texture?:
Coarse
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Jul/19/2016

very great features on my hair

Love this products because it leaves my hair the way i want it. My family uses it as well and they love it as well. It doesn't damage or hurt my. Hair

Yes, I recommend this product.

Your location: *:
Madera, CA
Overall Rating
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Jun/15/2016

It wasn't exactly I wanted

I would first like to start out by saying, I received this product free from Clairol to try and review. As a consumer, before trying this product I would have liked to have known if this product was a one step product, able to be used on darker hair to lighten and deposit color (on the box it only shows a light and medium swatch). I started out by doing a test strip to see if the product woukd be able to lift my dark hair to the desired shade. It lightened it very little but left it looking an awful orange. I then decided to prelighten my hair before applying the rest of the color. After reading the directions and applying the color over my prelightened hair, it came out looking okay. It wasn't nearly as light or the right shade that I would have wanted but I definetly don't hate it. The conditioner left my hair feeling soft and undamaged, which was nice. The gloves that came in the box were way too small for my large hands and I had to use my own. The directions were very clear and easy to read. My overall review would be that this product would work great on natural Blond hair looking to enhance their natural shade or on prelightened hair. I don't think this product should be used on natural dark hair or on hair that has been dyed a dark color. [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
Marietta, OH
Overall Rating
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Jun/09/2016

Natural Instincts

I received Clairol Natural Instincts as a free product to try. While I was excited to try the product, I was very disappointed with the results. It is not a bad product by any means. It was easy enough to use and it covered very well, however the color did not turn out like I expected. I have dyed my hair before and know that not all results come out exactly the same, however this wasn't even close. So much so that I had to go buy a different box of dye to fix my hair. So I couldn't tell you if it actually stays for the 28 days or not. If you are going to try this product is highly recommend you test a strain of hair underneath, before you dye your entire head. [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
San Juan, PR
Overall Rating
Overall Rating
Jun/08/2016

Gray hair killer!

I receive my free sample of Clairol Natural Instincts Sahara Light blonde from Clairol and I think I liked it because I had no need to bleaching my hair before the process to make it in the exact color I wanted. I have a buzz cut and is was clear, smooth and no rash in my scalp. Have a easy process with simple instructions. I recommend Clairol Natural Instincs, this product is a gray killer! [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
San Juan, PR
Overall Rating
Overall Rating
Jun/08/2016

Gray hair killer

I receive my free sample of Clairol Natural Instincts Sahara Light blonde from Clairol and I think I liked it because I had no need to bleaching my hair before the process to make it in the exact color I wanted. It was clear and smooth. Have a easy process with simple instructions. I recommend Clairol Natural Instincs, this product is a gray killer! [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
Evergreen Park, IL
Overall Rating
Overall Rating
Jun/05/2016

I would use it again

It worked great and left my hair in better condition than it started with. The hair dye stayed on for 30 minutes and it was fairly easy to mix and use. I will say it took a little longer to mix the stuff but it worked wonderful. [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community

Your location: *:
New Britain, CT
Overall Rating
Overall Rating
Jun/01/2016

Not too sure...

I had to do a clients hair for a wedding partyand she wanted highlights. Being a hairdresser for years I have an extensive background and knowledge in hair care and hair color treatments. I've always been wary about box color but decided to give this a try as this is a brand that I truly love. My problem begins with the inability to see what level the developer you are adding into the hair color is. One must only go under the assumptions of the pictures on the box to assume the level. The haircolor did not take, and considering the short time that was recommended to leave in, was unfortunately a waste. There were no significant changes nor did it cover grays. Unfortunately I will not be purchasing any box haircolor. [This review was collected as part of a promotion.]

Originally posted on Product Sampling Community