WHY WE LOVE IT

Take charge and take 10 years off, today. Introducing Age Defy, our most advanced gray coverage hair color collection powered with the breakthrough science of Pantene. Fight the 7 signs of aging hair: Stubborn grays, lackluster color, coarseness, frizz, unruly hair, dryness, and breakage. Discover lustrous, radiant color that looks 10 years younger.

Benefits…

  • Advanced Color System targets resistant grays
  • 100% gray coverage
  • Exclusive Smoothing Pre-treatment
  • Powered with Pro-V Colorseal™ conditioner
  • Fights the 7 signs of aging hair

HOW TO DIY

How to apply your color

1.Pre-treat dry hair with Age Defy Smoothing Pre-treatment (#1). Don’t rinse!

2.Squeeze the tube of Color Crème (labeled 2a) into the bottle of Activating Crème (labeled 2b). Shake it up!

3.Start by applying color to your roots and leave in for 20 minutes.

4.Use the remaining color on the rest of your hair and leave in for 5 minutes.

5.Rinse until water runs clear and condition. Leave in for 5 minutes. Save the remaining conditioner to use once a week in place of your regular conditioner.

Read the full step-by-step here.

INGREDIENTS

The Science & Ingredients

Powered by the breakthrough science of Pantene to help fight the 7 signs of aging hair.

See Ingredients >

The Word On The Web

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