WHY WE LOVE IT

Cream color is dream color! Introducing a Clairol breakthrough. Natural Instincts Crema Keratina protects and smoothes hair while it colors with Keratin and Coconut Oil. 

Benefits…
• Our most advanced semi-permanent system
• Smoothes and protects while it colors
• Unique 20-minute color gives even the darkest hair a color boost
• 0% Ammonia. 100% Shine.

HOW TO DIY

How to apply your color

1. Do a patch test 48 hours before coloring

2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!

3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).

4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.

Read the full step-by-step here.

INGREDIENTS

The Science & Ingredients

Formulated with Keratin and Coconut Oil. One ingredient you’ll never find? Ammonia. What’s in your hair color?

See Ingredients >

The Word On The Web

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