WHY WE LOVE IT

Flirt with Color & Kiss Commitment Goodbye!
Natural Instincts is shiny, healthy looking color that only lasts 28 washes.

Benefits…

  • No harsh root line
  • No ammonia
  • No strings attached
  • No wonder it’s the #1 semi-permanent color*

​* Based on P&G internal calculation for sales volume

HOW TO DIY

How to apply your color

1. Do a patch test 48 hours before coloring.

2. When you’re ready to color, squeeze the Color-Enhancing Colorant (#1) into the Color Activating Créme (#2). Shake it!

3. Apply color to dry hair from root to tip. Set timer for 10 minutes (or 15 for stubborn grays).

4. Rinse until water runs clear and condition. Save the remaining conditioner to use once a week for 6 weeks.

5. Refresh your color after 2 weeks using the Week 2 Color Refresher.

Read the full step-by-step here.

INGREDIENTS

The Science & Ingredients

Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color*. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to hair color that’s actually healthier-looking than before you colored!

See Ingredients >

* Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage

The Word On The Web

Overall Rating
Overall Rating
4.25/5 (4)
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    4.5/5
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    5/5
100Recommended

Reviews Text

What was your starting color? *:
Light Blonde
Do you have any grays? :
None
How would you describe your hair texture?:
Coarse
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Mar/19/2016

The Best!

I used to buy whichever hair dye was cheapest, but these days I only use Clairol. They've made so many improvements over other companies. They use developer bottles with easy, twist-off tips instead of annoying cut-off ones. Their dye and conditioner smells great and they give you way more conditioner than other companies. I love Clairol so much! I'm never using anything else ever again.

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
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Feb/26/2016

Fun color

I loved the results. My natural is medium brown. I have no gray. I like to change my hair a lot so i bought this semi permanent. I really loved it and have had fun being this awesome shade of red. I'm going to go ahead and color it the same shade again after going about 6 weeks in between. Oh my length is shoulder length, thick hair. I had plenty of dye.

Yes, I recommend this product.

What was your starting color? *:
Dark Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
Quality
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Feb/23/2016

Great color for dark hair (23r)

I just tried this today and i love it. I have fine long hair and used only one box. I will buy 2 next time. It turned out really close to the box for my dark hair. Did not seem like i had enough and thankfully i did but i used every last drop. I had a reddish color from natural instinct on it but i had greys coming through (cant remember what color i used) think it was dark auburn? or dark red. My natural color is dark brown/almost black. The 23r came out really even. I left it on for 15 minutes. It scared me putting it on because it is an orange color, does stain orange so make sure you get it off ur skin quick. When i checked after 15 minutes the dye in my hair was a lot darker and I was not as scared lol. Looks just like on the box. I do recommend only using on dark hair unless you want really bright red/orange color like what people were talking about. On dark hair its really pretty, and natural looking i think. I will use this color again. Love love love it!!

Yes, I recommend this product.

What was your starting color? *:
Medium Blonde
Do you have any grays? :
Some
How would you describe your hair texture?:
Coarse
Quality
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Sep/30/2015

Very nice product and its very helpful for us

Very nice product and its very helpful for us and it is the best in use. i like this poduct

Yes, I recommend this product.