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  • Nice'n Easy

    Permanent color in 45 never fake or phony shades

    Permanent color in 45 never fake or phony shades

    (1192)
    $7.99 MSRP
    Prices May Vary

  • Natural Instincts

    Ammonia-Free, Semi-Permanent Color.

    Ammonia-Free, Semi-Permanent Color.

    (906)
    $8.99 MSRP
    Prices May Vary

  • Root Touch-Up

    Seamlessly blends with leading shades, even salon color. Using another hair color brand? It’s okay! We can match those, too. Find your perfect Root Touch-Up shade here..

    Seamlessly blends with leading shades, even salon color.

    Using another hair color brand? It’s okay! We can match those, too. Find your perfect Root Touch-Up shade here.

    (121)
    $6.99 MSRP
    Prices May Vary

  • AGE DEFY

    Fight the 7 signs of aging hair. Perfect for resistant grays. Available in 18 shades.

    Fight the 7 signs of aging hair. Perfect for resistant grays. Available in 18 shades.

    (767)
    $10.49 MSRP
    Prices May Vary

  • Highlighting & Blonding

    Customize your highlighting & blonding. Lasts up to 8 weeks. Available in 4 shades.

    Customize your highlighting & blonding. Lasts up to 8 weeks. Available in 4 shades.

    (24)
    $10.99 MSRP
    Prices May Vary

  • Perfect 10

    High gloss permanent crème hair color in 10 minutes. 100% gray coverage. Available in 14 shades.

    High gloss permanent crème hair color in 10 minutes. 100% gray coverage. Available in 14 shades.

    (13)
    $13.99 MSRP
    Prices May Vary

  • Natural Instincts Crema Keratina

    The same benefits of Natural Instincts, now with Keratin. Available in 12 shades.

    The same benefits of Natural Instincts, now with Keratin. Available in 12 shades.

    (1)
    $8.99 MSRP
    Prices May Vary

  • Natural Instincts Shine Happy

    Adds gorgeous, silky shine to hair. Non-permanent.

    Adds gorgeous, silky shine to hair. Non-permanent.

    (9)
    $8.99 MSRP
    Prices May Vary

  • Natural Instincts Crème

    The same benefits of Natural Instincts, now in a crème formula. Available in 8 shades.

    The same benefits of Natural Instincts, now in a crème formula. Available in 8 shades.

    (81)
    $8.99 MSRP
    Prices May Vary

  • Textures & Tones

    Moisture-rich conditioning color. For relaxed or natural hair. Available in 13 shades.

    Moisture-rich conditioning color. For relaxed or natural hair. Available in 13 shades.

    (1)
    $5.99 MSRP
    Prices May Vary

  • Natural Instincts Brass Free

    Neutralizes brassy tones for up to 6 weeks. Blends away grays. Available in 3 shades.

    Neutralizes brassy tones for up to 6 weeks. Blends away grays. Available in 3 shades.

    (60)
    $8.99 MSRP
    Prices May Vary

  • Natural Instincts Haircolor For Men

    Fights grays in 10 minutes for healthy-looking color. Vitamin E & Aloe. Available in 5 shades.

    Fights grays in 10 minutes for healthy-looking color. Vitamin E & Aloe. Available in 5 shades.

    (1)
    $7.99 MSRP
    Prices May Vary

  • CC+ ColorSeal Conditioner

    Intense conditioning treatment customized for your hair color.

    Intense conditioning treatment customized for your hair color.

    (177)
    $4.49 MSRP
    Prices May Vary

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