Ammonia-Free, Semi-Permanent Color.
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Seamlessly blends with leading shades, even salon color.
Adds gorgeous, silky shine to hair. Non-permanent.
The same benefits of Natural Instincts, now with Keratin. Available in 12 shades.
Neutralizes brassy tones for up to 6 weeks. Blends away grays. Available in 3 shades.
The same benefits of Natural Instincts, now in a crème formula. Available in 8 shades.
Fights grays in 10 minutes for healthy-looking color. Vitamin E & Aloe. Available in 5 shades.
Moisture-rich conditioning color. For relaxed or natural hair. Available in 13 shades.
Permanent color in 45 never fake or phony shades
Fight the 7 signs of aging hair. Perfect for resistant grays. Available in 18 shades.
Customize your highlighting & blonding. Lasts up to 8 weeks. Available in 4 shades.
High gloss permanent crème hair color in 10 minutes. 100% gray coverage. Available in 14 shades.
No-fuss, drip-free foam. Easy application. Available in 12 shades.