WHY WE LOVE IT

Take charge and take 10 years off, today. Introducing Age Defy, our most advanced gray coverage hair color collection powered with the breakthrough science of Pantene. Fight the 7 signs of aging hair: Stubborn grays, lackluster color, coarseness, frizz, unruly hair, dryness, and breakage. Discover lustrous, radiant color that looks 10 years younger.

Benefits…

  • Advanced Color System targets resistant grays
  • 100% gray coverage
  • Exclusive Smoothing Pre-treatment
  • Powered with Pro-V Colorseal™ conditioner
  • Fights the 7 signs of aging hair

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HOW TO DIY

How to apply your color

  1. Pre-treat dry hair with Age Defy Smoothing Pre-treatment (#1). Don’t rinse!
  2. Squeeze the tube of Color Crème (labeled 2a) into the bottle of Activating Crème (labeled 2b). Shake it up!
  3. Start by applying color to your roots and leave in for 20 minutes.
  4. Use the remaining color on the rest of your hair and leave in for 5 minutes.
  5. Rinse until water runs clear and condition. Leave in for 5 minutes. Save the remaining conditioner to use once a week in place of your regular conditioner.

Read the full step-by-step here.

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INGREDIENTS

The Science & Ingredients

Powered by the breakthrough science of Pantene to help fight the 7 signs of aging hair.

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The Word On The Web

Overall Rating
Overall Rating
3.54/5 (37)
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    3.57/5
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    3.37/5
59Recommended

Reviews Text

What was your starting color? *:
Dark Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Aug/20/2016

It was great!

It colored my hair great! My grays looked liked they had been highlighted. So I loved it & it lasted for a while!!!!

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Aug/10/2016

Terrible color

I bought this product mostly to cover my grays. The product was left on for 45 minutes, but absolutely none of the color took to my grays. My hair was left soft and shiny, but offered nothing in the way of actually coloring ny hair.

No, I don’t recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Aug/08/2016

Color was true to the box, covered ALL the grays.

My 'real' color accoding to the box is Medium Brown(as in if you look on the back, it shows the color grid for your starting color - which my true color did match the Medium Brown on the their color grid and then of course plenty of grays - I'm 46 but started seeing gray in my 30's)anyway...the color that came out is the EXACT color they said it would come out. To my surprise a little darker than I'd like it to be, but the box was correct. This is the only color I've ever used that made my hair 'better' after coloring. The pre-treat is awesome!!! As long as I can keep getting it at the store, I'm hooked! Grays covered and they delivered!!! Of course going to go with Medium or Light Blonde next time around. :) Thanks Clairol!!!

Yes, I recommend this product.

What was your starting color? *:
Dark Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Aug/03/2016

Easy to wash out!

Nice colour , very easy to use, left My hair nourished, covered almost all grey, has to be the easiest I have used for washing out at the end . Would recommend and will use again .

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Jul/24/2016

I love this product!!

I had a perm almost 5 months ago and my hair is fine but has been like straw ever since. This Age Defy and it's pre--treatment is the best thing I've done for myself in a long time. But the color turned out darker than I was hoping. My regular coloring was Nice n Easy with the Carmel color, but it's hard to find and harder on my hair. I will re-do my hair with a dark blond and will always use Age Defy. Thank you Miss Clairol!! Looking for the Pre Color product now.

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Mostly
How would you describe your hair texture?:
Coarse
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Jul/19/2016

Hate the pretreatment

This product left spotty color around my temples and did not completely cover my grays. I think the pre-treatment might have caused that because I've never experienced this spottiness before. Was highly disappointed because I've spent half as much on other permanent hair color products and have never had this spottiness occur.

No, I don’t recommend this product.

Clairol

Clairol The Clairol Color Experts Jul/29/2016

Oh No! We can definitely help here! Please speak to one of our Clairol Color Experts at 1-800-252-4765. We're here on Monday- Friday from 8:30 a.m. to 8:00 p.m. and Saturdays from 9:00 a.m. to 6:00 p.m. EST.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Mostly
How would you describe your hair texture?:
Fine
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Jul/18/2016

2076180525

I love this produxt. The precolor treatment is the best feature. The shades are natural and the color lasts longer.

Yes, I recommend this product.

What was your starting color? *:
Light Blonde
Do you have any grays? :
None
How would you describe your hair texture?:
Fine
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Jul/18/2016

This product has some of the best features ever

I've used numerous brands of hair color, and none of them exceeded my expectations; however, Clairol Age Defy exceeded them! I loved the pre-color smoothing stuff, and my hair turned out beautiful! No damage/breakage whatsoever! I have found my new hair brand/color! (The only thing is it's hard to find my shade because not all the stores where I live sell it). I am willing to drive out of town to look for it.

Yes, I recommend this product.