WHY WE LOVE IT

Take charge and take 10 years off, today. Introducing Age Defy, our most advanced gray coverage hair color collection powered with the breakthrough science of Pantene. Fight the 7 signs of aging hair: Stubborn grays, lackluster color, coarseness, frizz, unruly hair, dryness, and breakage. Discover lustrous, radiant color that looks 10 years younger.

Benefits…

  • Advanced Color System targets resistant grays
  • 100% gray coverage
  • Exclusive Smoothing Pre-treatment
  • Powered with Pro-V Colorseal™ conditioner
  • Fights the 7 signs of aging hair

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HOW TO DIY

How to apply your color

  1. Pre-treat dry hair with Age Defy Smoothing Pre-treatment (#1). Don’t rinse!
  2. Squeeze the tube of Color Crème (labeled 2a) into the bottle of Activating Crème (labeled 2b). Shake it up!
  3. Start by applying color to your roots and leave in for 20 minutes.
  4. Use the remaining color on the rest of your hair and leave in for 5 minutes.
  5. Rinse until water runs clear and condition. Leave in for 5 minutes. Save the remaining conditioner to use once a week in place of your regular conditioner.

Read the full step-by-step here.

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INGREDIENTS

The Science & Ingredients

Powered by the breakthrough science of Pantene to help fight the 7 signs of aging hair.

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The Word On The Web

Overall Rating
Overall Rating
4.42/5 (751)
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    3.76/5
  • Value
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    4.31/5
82Recommended

Reviews Text

What was your starting color? *:
Medium Blonde
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Apr/17/2016

Never Again

I was using Nice and Easy but wanted to change it up. I thought this would be better for my hairs health. I was very wrong. It came out stiff, lifeless and the grey came back in about a week. I am very disappointed. I wasted money and time and it looks bad. I may go to an entirely different company now.

No, I don’t recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Apr/12/2016

Will not buy again.

First off, I don't understand the point in the pretreatment. Secondly, I have shoulder length, layered hair and there wasn't enough to do my whole head. The consistency is like hair gel and it leaves your hair stiff just like hair gel. Now, the color cream and activating creme once mixed together does not thicken up, no matter how much you shake it. And it is like applying water to your hair. My walls, bathroom sink, and floor now look like a leopard. Not to mention this stuff just drips all over your face, neck, and ears. Luckily I have been dying my own hair for at least 20 years, so I know a trick or two to get the dye off that stains your skin. As for grey coverage, that is laughable at most. I only have a few greys and they happen to be right in the front on top. Started there, as per the directions, and it didn't even touch them. I even left the dye on for the extra 10 minutes as the directions suggest. Nope still there and very much noticeable because, and this is the kicker of it all, it turned my roots red. It didn't even change the color of the length of my hair. I had done highlights months ago, which this stuff didn't even do anything to. The worst part is, I now have to wait 4 to 6 weeks to fix this mess. I will be walking around with red roots and brown and blonde length from my previous highlights. So, in conclusion, I am sorry I wasted my $10 on this product and I will make sure that all my friends know not to use it, as it would just be a waste of money. I will just go back to the product that has never done me wrong.

No, I don’t recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Mostly
How would you describe your hair texture?:
Coarse
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Apr/04/2016

Incredible hair color!

I have used every hair color available and this product is incredible. I will never use another brand. Not only does the hair color cover gray exceptionally but the smoothing hair treatment that you use before color application rocks! It is like doing a mini Brazilian blowout!! Can't miss out on this product. The conditioner is so much better then other brands. I buy 2 boxes since I have so much hair and I need more smoothing gel then what one box can supply. I get compliments the next day on how healthy my hair looks! I actually had more compliments after using this product then I did spending 475.00 at the salon for color and Brazilian blowout!! The smoothing treatment is worth its weight in gold!

Yes, I recommend this product.

What was your starting color? *:
Dark Brown
Do you have any grays? :
Mostly
How would you describe your hair texture?:
Coarse
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Apr/03/2016

Lasting coverage

This is by far the best store bought hair dye for greys that I've tried. Covers greys really good, as long as they're fully saturated with the dye, coverage lasts longer than any others I've tried, and the conditioners leave my hair silky soft. I only wish they made more of a variety of colors in the dark brown category, like a dark mahogany, dark auburn, or dark golden brown.

Yes, I recommend this product.

What was your starting color? *:
Dark Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Coarse
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Apr/03/2016

Can't find it in stores

I really liked this product. I only got to use it a few times, The price was affordable an it went on good an covered well an last without washing out. Then my shade Black was no longer on the store shelves

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Mar/26/2016

Very pleasantly surprised

Me: wavy, dry, fine, medium to dark brown hair that picks up red like nobody's business; notoriously picky with color; haven't colored for 6-7 months. I was terrified to use this. After standing in target for 30 minutes trying to pick a home hair color, I walked away with this. One of two things happen when I color my hair at home: either it turns a horrid brassy red or it turns jet black. I was trying mainly to cover my few grays, so I just followed the directions for roots. When I went back to apply the color throughout after the initial 30 minutes, I was scared, as it looked like the dreaded red halo effect could be happening. After drying, I was shocked to find that for one, my hair was the most beautiful brown. I did see a few grays still peeking through but most had been covered. Second, my dry, damaged hair was silky and shiny, but not weighted down and stuck to my scalp. Amazing! I've found my holy grail product, and I will definitely buy again!

Yes, I recommend this product.

What was your starting color? *:
Medium Brown
Do you have any grays? :
Some
How would you describe your hair texture?:
Fine
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Mar/10/2016

Terrible

Worst product i've ever used. The gel you put on first made the hair super sticky. I couldn't get a comb or brush through the hair. Everything stuck together ex: Hair, brush, comb. I will never use this product again.

No, I don’t recommend this product.

Clairol

Clairol The Clairol Color Experts Mar/16/2016

What a terrible experience! I'd like to help you sort this out! When you have a chance, please call me at our Supervisory Line at 1-800-291-7170. If you reach our voicemail, please leave a detailed message and I will call you back as soon as I can.

What was your starting color? *:
Medium Blonde
Do you have any grays? :
Mostly
How would you describe your hair texture?:
Fine
Quality
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Feb/28/2016

The Best!

For over a year I have been trying to find a color that comes out the way it looks on box.I am a natural redhead and when the grey takes over it looks orange. Being over 65 my grey has been really creating a problem with the color results. I tried your AgeDefy 2 weeks ago and I can't tell how happy I am with the color. It is exactly as shown, covered the grey and made my hair feel and look wonderful! Thank you *You don't have red as a color choice to start or achieve.

Yes, I recommend this product.